Mgt Group Case Study Report

Case Study Report Dunkin rings clean Dollars on doughnuts - Submitted By - Group Members - mention Firstly, we thank almighty Allah for successful ut up righteousness near of the project. We atomic do 18 re whollyy grateful to mark instructor Professor Abdur Rab, Faculty of BBA Program, northeastward S egressh University for all in all kinds of informative discipline and valuable advice. We be as well real grateful to the group members who helped in preparing this project.executive comp set aside Dunkin sinkers is a business in nutrient retail. They atomic number 18 the institutions largest cocoa and baked goods chain. Dunkin Donuts subscribe to been in business since 1950 and give up been franchising since 1955. This en claimment serves to a greater extent(prenominal) than 2 million guests a solar day. Dunkin Donuts sells52 varieties of donuts and more than a twelve java beverages as well as bagels, break spendthrift sandwiches and other baked goods. It is historic to look at consumer usage and proximo trends before come in into the mart. Dunkin Donuts is transgress of the bite fink market.The snack shop market had almost 10 billion is gross gross revenue worldwide in 2003 al i. Snack shops retain an advantage because they argon popular among all consumer groups. Dunkin Donuts has retained a self- uniform data viewpoint of nodes, period similarly gaining entreeal consumers through the forward motion of time and emergence of soreer markets. The report addresses task milieu that Dunkin Donut operates in. It describes the private-enterprise(a) environs and its customer footstall. The society follows different rival strategies and has closings to achieve through them.We besides discuss the external surround of the beau monde which includes the socio-cultural environment and the global environment. The environmental effects of Dunkin Donuts is in any case discussed. We describe the degree of spay and c omplexness and the effects of competitive rivalry. Lastly, we analyze the porters beers Five Forces in basis of the constancy Dunkin Donuts operates in. Table of limit - Contents Page Number ) History 6 2) Dunkin Donuts, At-A-Glance 6 3) Mission Statement 7 4) Product 7 5) chocolate bean fadeership 8 6) Strategic Growth 9 7) culinary Excellence 10 8) Dunkin Donut (DD) SMART 11 9) chore environs 13 10) Consumers 14 11) General environs 14 12) environsal make 15 13) hawkish Rivalry 16 HistoryDunkin Donuts was begun in 1050 by William Rosenberg with a single shop in Quincy, Massachusetts. In 1946, he founded industrial Luncheon work, a telephoner that delivered meals and snacks to workers in the Boston celestial sphere. The success of Industrial Lucheon Services convinced Rosenberg to start the Open tympanum, a doughnut shop in Quincy, Massachusetts. twain historic period later Open Kettle interpolated its name to Dunkin Donuts. He began franchising additi onal outlets in 1955, and by 1979 there were a gramme Dunkin Donuts outlets in the Northeast. Through a serial of transactions in the 1980s and 1990s, Dunkin Donuts became the lovesome service restaurant operation of the British firm, Allied Domecq PLC.In 2002, as Allied Domecq looked for ill-tr annihilate-up opportunities, its Dunkin Donuts (DD) business was described as a sleeping giant as much for its fiercely loyal commercial enterprise as its $2. 8 billion in sales and more than 3,800 U. S outlets. Dunkin Donuts, At-A-Glance ? Dunkin Donuts is own by Dunkin Brands Group, Inc. (NASDAQ DNKN), single of the worlds leading franchisors of libertine service restaurants. Dunkin Brands is the p bent company of twain Dunkin Donuts and Baskin-Robbins. ? Dunkin Brands Group, Inc. is headquartered in Canton, Massachusetts. ? At the end of 2011, Dunkin Brands Group, Inc. had prerogativee-reported sales of approximately $8. billion. ? Dunkin Brands, the parent company of Dunkin Don uts and Baskin-Robbins is one of the largest QSR (Quick Service Restaurant) companies in the world with more or less 7,000 retail shops in nigh 60 countries worldwide. ? Dunkin Brands Group, Inc. has a nearly ampere-second pct franchised model. ? thither are more than 10,000 Dunkin Donuts restaurants in 32 countries. Mission Statement Dunkin Donuts allow for strive to be the dominant retail merchant of high quality donuts, bakery harvest-homes and beverages in each metropolitan market in which we choose to fight. Products Dunkin Donut serves the interest items 1) Donuts 2) Fritters 3) Crullers 4) Biscuits ) Munchkins 6) bagels 7) Muffins 8) danish pastry pastry 9) Cookies 10) Brownies 11) Bagel Twists 12) Breakfast sandwiches 13) hashish browns 14) Oven toasted items 15) umber beverages 16) Bulk umber 17) Espresso, Cappuccino, and Lattes 18) Iced coffee 19) Iced Lattes 20) Latte Lite Espresso 21) Turbo Coffee Leadership Dunkin Donuts calorific chocolate heritage goes rearwards more than 60 socio-stinting classs something no other leading restaurant spot bathroom match. ? Dunkin Donuts sells more than 1. 5 billion cups of hot and iced java globally all year. ? According to the NPD Group / CREST, Dunkin Donuts serves the hottest traditional and iced drinking chocolate in America. In the highly competitive U. S. coffee market, Dunkin Donuts is distinguished for brewing a superior guest experience. For six years running, Dunkin Donuts has been recognized by the Brand Keys customer Loyalty Engagement Index as number one in customer loyalty in the coffee category. ? Dunkin Donuts coffee is freshly ground, freshly brewed and freshly served. If non used within 18 minutes, Dunkin Donuts coffee is discarded and a naked as a jaybird carafe is freshly brewed. ? Like cr consume a o.k. wine, there are countless step involved in producing coffee, and Dunkin Donuts coffee experts transit around the globe to ensure consistent quality at each turn.Du nkin Donuts uses 100 percent Arabica coffee beans and has its own coffee specifications, which are recognized by the industriousness as a superior clan of coffee. found on Dunkin Donuts attribute (DDQ) specifications, coffee is milled and processed specifically for the company. ? Dunkin Donuts Dunkin Donuts is the 1 retailer of freshly-brewed iced coffee. Each Dunkin Donuts restaurant divalent brews the coffee before pouring it into change units to start out sure its iced coffee is evermore full of flavor and never wet down. ? Dunkin Donuts lattes and cappuccinos are authentic made with further Fair flip-flop Certified coffee beans blended for espresso and fresh take out and un perpetrate in regular or decaffeinated, hot or iced. The beans are ground and the milk is s squaded for each individual serving.Dunkin Donuts was the jump national crack to sell espresso beverages that are made exclusively with Fair Trade Certified coffee. ? Dunkin Donuts straight offers Dunk in Donuts K-Cup portion packs, do ? Americas Favorite Coffee? available for use with the Keurig Single-Cup Brewing schema. change exclusively at participating Dunkin Donuts restaurants in the United States, Dunkin K-Cup portion packs are offered in five popular flavors, including Original Blend, Dunkin Decaf, french Vanilla, Hazelnut and Dunkin Dark Roast. ? Dunkin Donuts coffee virtuousness team features two of the worlds initiative experts on coffee, Jim Cleaves and Ellen Rogers.Both are use to finding the worlds stovepipe coffee and brewing the perfect cup. Jim is a licensed Q Grader, having passed the worlds most rigorous coffee evaluations skills testing program, duration Ellen is an International Coffee Expert in coffee savour and analysis and a Coffee Quality Institute plug-in Trustee. They each travel regularly passim the world, tasting as some as 600 cups of coffee each day in ordinance to choose the highest quality coffee beans for Dunkin Donuts. Strategic Gr owth From the beginnings as a single restaurant in Quincy, Massachusetts, Dunkin Donuts is now a global betray with more than 10,000 locations in 32 countries.The growth is certification to the fact that people everywhere value what Dunkin Donuts offers high quality aliment and beverages served all day in a friendly, fast environment at a nifty value. In the United States, Dunkin Donuts has maintained steady, strategic and disciplined growth, start invigorated restaurants in our core markets in the Northeast and in cities all throughout MidAtlantic, Southern and midwestern states. We now render more than 7,000 restaurants in 36 states and the District of Columbia. From Boston to Buffalo, brand- parvenu-sprung(prenominal) York to New Orleans, Philadelphia to Florida, Chicago to Charlotte, Dunkin Donuts is an weighty part of daily life for millions of Americans.And while Dunkin Donuts has across the nation speck recognition, we believe we have satisfying opportunity to fatten out our number of restaurants in the United States as well as around the world. We believe we can figure of speech our footprint in the U. S. to 15,000 Dunkin Donuts restaurants over the beside 20 years. And its not just America running on Dunkin Dunkin Donuts has a strong presence internationally, with more than 3,000 Dunkin Donuts locations in 31 international countries across quatern continents. The company maintains steady global involution, opening new restaurants in Europe, Asia, the Middle East, and Latin and South America. Asia-Pacific is a particularly provoke area for growth.Dunkin Donuts has already opened more than 88 locations in Greater mainland China since launching there in 2007, and has nearly 900 shops in South Korea. In 2010, the brand re-entered Russia with new restaurants in Moscow, and in 2011 we inform course of studys to open 500 Dunkin Donuts restaurants in India. In 2012, the initiative Dunkin Donuts restaurants were opened in India and Guat emala. Culinary Excellence Dunkin Donuts is committed to providing guests with the best-tasting, high-quality diet and beverages. To worthy that commitment, we assembled a culinary dream team of acclaimed chefs to create new and innovative batting order choices to encounter the evolving needs of Dunkin Donuts busy, on-the-go customers, raising expectations about what is realistic in a readily service meal.As people find themselves busier than ever, and are snacking more frequently throughout the day, Dunkin Donuts culinary team is ascertaining guests changing eating habits and expectations for fast, satisfying menu items that can be enjoyed any time of day. In addition to the brands famous coffees, lattes, donuts, bagels and muffins, Dunkin Donuts has delicious breakfast sandwiches available all day with several choices featuring breakfast favorites such as smoked cherry wood bacon, clod whites, freshly baked croissants and toasted English muffins. Dunkin Donuts has in like manner introduced new oven-toasted bakery sandwiches, in several varieties including Texas Toast Grilled Cheese, poulet Salad and Tuna Salad. Dunkin Donuts also continues to offer a full lineup of innovative snacks and beverages, including Bagel Twists, Coolatta slush drinks, hash browns, cookies and more.Dunkin Donuts culinary team also directed the introduction of the brands DDSMART line of better-for-you menu items. DDSMART includes many a(prenominal) delicious food and beverages with fewer than three hundred calories, such as Egg white-hot Flatbread Sandwiches and Wake-up Wraps, coffee and espresso beverages, teas and a Coolatta with skim milk. Dunkin Donuts team of skilled culinarians is led by administrator Chef and Vice President of Product trigger Stan Frankenthaler. Frankenthaler is a three-time James Beard portion out nominee and author of The New York times best-seller, The Occidental Tourist. Before joining Dunkin Brands, he was owner and chef of Salamander restaurant in Boston, named by Zagats as one of the citys Top ten dollar bill Restaurants. Dunkin Donuts culinary team also includes Executive Pastry Chef Christopher Boos, who represented the United States in the Coupe du Monde de la Patisserie (the World Pastry Cup), and Sous Chef Phillip Kafka, condition commis chef at Harrods in London. Dunkin Donuts team also features two of the worlds foremost experts on coffee, Jim Cleaves and Ellen Rogers. Jim is a licensed Q Grader, having passed the worlds most rigorous coffee evaluations skills testing program, while Ellen is an International Coffee Expert in coffee tasting and analysis and a Coffee Quality Institute Board Trustee. Together, they are trusty for developing and introducing new coffee beverages and blends. Dunkin Donut (DD) SMARTEating smart when on the go can be hard. But the DDSMART menu from Dunkin Donuts makes it free. The natural plectron of better-for-you foods and beverages ensures our restaurants offer great-t asting choices that fit your lifestyle and meet your dietary wants and needs. Food and beverages with the DDSMART Logo are reduced in calories, fat, saturated fat, dough or sodium by at least 25% compared to a base product or other charm reference product, and/or contain ingredients that are nutritionally beneficial. Corporate Promise Were committed to offering a wide selection of foods and beverages so you can enjoy whats right for you. Nutritional consultative BoardThe Dunkin Brands Nutrition Advisory Board, comprised of leading experts on nutrition, health and wellness, go out assist Dunkin Brands management with research and vista to aid in the development and reformulation of products that meet the evolving needs of customers while incorporating current nutritional science. DDSMART (0-5K) Making smart choices about what you eat is one way to stay on track. Another is keeping active. Run your first 5K or train for your next Task Environment Competitors Dunkin Donuts mainly vies with high end coffee providers like Starbucks. Starbucks is a major(ip) competitor of Dunkin Donuts which creates competition in the area of upscale coffee.However DD can still compete in the coffee industry with its elementary drip coffees regular and decaf. Also, having its digest on donuts and other baked goods it also competes with the likes of Krispy Kreme. disceptation Strategy In order to go along competitive in the industry Dunkin Donuts follows a competition strategy. This is what we depicted * Expanding Outlets- It is a goal of DD to be as outreaching as possible to its customers. Therefore it does so by expositing its number of outlets throughout America and beyond its borders as well. Dunkin Donuts has its densest cluster in the Northeastern percentage of the country and is now having a ontogenesis presence in the rest of the country. barely it is also creating a brand determine in other countries though opening outlets there. ensample countries are Canad a, brazil nut, Qatar, South Korea, Pakistan and the Philippines. As a part of its strategy the company plans to expand aggressively. It has a goal of expanding to 15000 outlets by the year 2020. This goal is further achievable as the company has a franchise system this makes the acquisition of cap and operator smoother. It is celebrated however that the company wants to limit its refinement to not being too omnipresent. It is also partnering with large supermarkets to achieve widespread market prominence. This is done to create a store-witihin a store concept.The supermarket has to be large comme il faut to allow DD full expression of its brand. This is important for enhancing overall performance of the strategic allies. * Expanding Products- Dunkin Donuts also sees an opportunity of grabbing a new base of customers. The company recognizes the new propagation and is arduous to come up with products that appeal to their taste. As a result of such, the company has grow its rang e of products to several types of hot and inhuman beverages, baked goods and confectionery items other than donuts and the new breakfast to go menu. Along with that, Dunkin Donut maintains its simplex and straight-forward morning snacks. This gives it a competitive edge of distinction against its competitiors.This may enable Dunkin Donuts to persist in the competitive industry with newer dimensions. Consumers The type of customers Dunkin Donuts has also affects its operation nature. Based on its competition strategy it has the following goals to achieve * The main goal of expanding outlets Dunkin Donuts wants to have greater outreach to its customer through the elaborateness of more outlets in unhomogeneous split of the country. The company aims that in future its customers do not have to go farther to pick up a encase of doughnuts. and, it wants to boost up its brand icon to its customers and the best way to do it is to make the brand name more presumable in more region s. Goal of expanding products Dunkin Donuts also tries to cater to the needs of the new generation and its taste appeals. It does so by creating the new range of products, namely the breakfast-to-go menu. General Environment International/Global environment The brand Dunkin Donuts does not have the chain in America further, but also managed to geld out international niches. It is not only expected markets such as Canada and Brazil but also in some unexpected areas like Qatar, South Korea, Pakistan, Philippines. This has various implications for Dunkin Donuts. For instance diversifying endangerment, entry into newer markets, larger customer base and so on.Socio-Culture Due to the change in people living style, Dunkin seek to help people find their product in the reach of the customer. Dunkin Donuts also caters to the change in demographic characters through their new range of products. Therefore socio-cultural norms and consumer tastes affect its the products made by Dunkin do nuts. Environmental Effects course of Change and Complexity * Degree of Change-This is the extent to which the environment is comparatively perpetual or dynamic. Dunkin Donuts has a relatively immutable environment. It has a consistent base of consumers. It serves the batch with coffee-the most popular beverage globally. Moreover it has a limited product line. That is, it produces a relatively small number of products.However, the company is likely to be in a dynamic environment as well. As a result of carrying out its plan of amplification, Dunkin Donut has undertaken the production of more food items and diversifying its area of production. This introduces dynamic changes to its operation style. Moreover, the company is also aggressively expanding its outlets-which mean that it is extending its condenser of production significantly. * Degree of Homogeneity-It the extent to which the environment is relatively simple or relatively complex. It considers the number of elements i n the environment and segmentation. Dunkin Donuts operates in a relatively simple environment.It has a consistent base of competitors, and a consistent base of customers. It also has a stable network of suppliers. Hence the number of elements in its task environment is fairly unalterable and few. It could be argued otherwise that the company operates in a fairly complex environment. With its expansion into different states in America, Dunkin Donuts has to operate with a larger base of operators. Other than that, entering international markets also mean that the company has to compete with contrasted forces and face foreign governments. Overall, given the industry that Dunkin Donuts operates in it is likely to face a low take of uncertainty.This is because it operates in a stable and simple environment. On the contrary, given the probable relate of its expansion plan it faces a conquer level of uncertainty if consumers do not indulge in the companys newer items Dunkin Donuts i s likely to have a thin out brand image. Risk in Expansion Strategy Franchising Dunkin Donut has devised many strategies to make more turnover out of the business running on a daily basis. One method to expand into diverse business environment is to franchise, something that is easy since Dunkin Donut is already a franchise system making access to operators and capital easier. Franchising more means expanding to a more diverse business environment.This brings in the cistron of complexity which increases its degree of homogeneity such as in terms of globalization. globalisation is one cistron that has to be considered since it is a necessity to diversify the organization into the get-at-able business environment. Also executives tend to focus too much on franchising new stores. However money invested on establishing these new franchises could have been otherwise invested into their current stores. Moreover the older store, being set up on a particular geographical area forget tend to have a broader experience handling the economic and socio-cultural environment of the area it has been set up on.So resources, time and energy input on the older stores renovating, expanding and restocking would make it a more formidable asset to Dunkin Donuts as opposed to establishing a whole new franchise itself which is essentially playing a keystone role in expansion. Wider range of food variety Expansion would also hold that Dunkin Donuts change its food menu, a factor of Dynamic, implicating a degree of change. Dunkin Donuts has maintained its image of simplicity in the products it offers-drip coffee and donuts remote many other companies, Dunkin Donuts have stayed on its ground in maintaining their simplicity in the food it offers and on the process has pull in customer loyalty of diverse groups.Thus a degree of change imposes a risk of diluted brand appeal since Dunkin Donuts will face a risk of losing its customer who values the authenticity and simplicity of Dunkin Donuts. There is also a probable detail of loss of respect among its original consumer groups, resulting in lower sales and turnover. In short, expansion leads to uncertainty, which in turn might lead to a diluted image of Dunkin Donuts Competitive Rivalry Due to the increase of competition, Dunkin Donuts is change magnitude their number of outlets in various locations. Moreover, they are also increasing their item in the food menu in order attract all sorts of customer and to compete effectively with its competitors . THANK YOU